David Garfinkel – BreakThrough CopyWriting

BreakThrough CopyWriting

This is unlike any copywriting course you may have seen or heard about before.

And it works for anyone. It doesn’t matter if you’re an Internet marketer… a travel agent… a septic tank company owner… a consultant… a financial services provider… a sales representative… a copywriter yourself… or in any other industry…

… Now you, too, can discover how to easily turn words into wealth… at will.

Breakthrough Copywriting is guaranteed to eliminate the 3 biggest problems that plague most people who are stuck and cannot get to the next level of income:

1. Lack of Knowledge. There’s a lot of misinformation out there about what to do to write a sales letter that delivers you a fortune. (In fact, you may already have a lot of knowledge, and some of it, frankly, doesn’t work, because it’s wrong. You have to separate the wheat from the chaff.)
2. Lack of Technique. Knowledge, by itself, will indeed make you knowledgeable — but it won’t make you rich. You need to know how to apply the knowledge to make it work for you. (And you know that most of the people who teach copywriting seminars, even the high-results “superstars,” don’t really teach you how to do what they do.)
3. Barriers and Blocks. Even if you know what to do and how to do it, but if you can’t get past what’s holding you back internally, you’ll never get the results you want… and deserve. (It’s that sick, sinking feeling in the pit of your stomach that comes from writer’s block, which is one thing that stops dozens of people from forging ahead to the next level.)

We’ve created sales copy that has been documented to make millions, and so have the other members of the Copywriting panel who teach you in this system.

For example, check out a few of the secrets revealed in each session…

Session 1 & 2:

Breakthrough Copywriting Basics!

• David’s 4-part Breakthrough Copywriting formula that lets anyone write brutally-effective copy and maximizes the response and profits of any ad or website!
• How to write better-pulling ad copy than 99.5% of all traditional ad agencies! (Never be at the mercy of another agency, consultant or copywriter who doesn’t know what they’re talking about -most don’t -again.)
• The “C” Factor: How it virtually forces people to read your ad, letter or website from top to bottom, whip out their wallet, and buy on the spot!
• How to write emotion-packed copy that generates an immediate response!
• How to get a flood of customers — in fact, more than you could handle — without having to endure the usual frustration, stress and struggle!
• How to tap the deep into the reservoirs of the subconscious mind and burst open the floodgates to create tidal waves of cash! (It’s easier than you think!)
• The “Anatomy of a Sales Message” revealed! At last, discover the 6 parts every promotion — either online or offline — must have to pull in staggering results!
• One thing to avoid — at all cost — before sitting down to write a single word of copy! Almost no one will tell you about this… but… it’s the truth anyway.
• Why running ads that run counter to 99% of everything else you see is the best way to improve the response, results and profits of your marketing! (High School dropouts -with a little common sense and street smarts — have pocketed millions of dollars advertising their businesses this way! Now it’s your turn.)
• What 82% of salespeople and business owners don’t do that kills their chances of securing more sales! (My friend Ben Gay III — author of the best-seller Closers — gives his thoughts about that figure! It’s going to floor you.)

How To Melt Away Buying Resistance
And Skepticism To Your Advertising!

• Ted Cooper’s formula for writing sales messages that are absolutely impossible to ignore! (Ted’s the legendary copywriter who helped build two multi-billion dollar companies including Apple Computer! His advice is priceless and can’t-miss for both “mom and pop shops” as well as larger corporate businesses.)

• The only 2 responses you ever want from people reading your ads!

• The crucial difference between “want” and “need”! (Get this one right and you’ll never lack anything for all the rest of your days. Get it wrong and you’re stuck in the “feast-or-famine cycle” — at best — forever.)

• 7 surefire reasons people decide to buy! (Want a never-ending stream of profits? Focus your copy on one or a combination of these nearly irresistible buying motivators. Your results will soar almost instantly!)

• Master copywriter Brian Keith Voiles’ little-known secret method for tapping the emotional hot buttons of prospects! Now, you’ll know what you need to do to have them eating out of the palm of your hand!

• How to use “swipe files” to rip-off elements from successful letters for your projects! (Even top copywriters use swipes to turn out masterpiece copy in half the time! It’s legal and 100% reliable when you need a spark of inspiration to create a cash windfall!)

Let me tell you something important: The Big Idea behind my seminar was that…

Many people write lame sales messages because they only focus on one element.

You may be guilty of this too. Don’t feel bad… since… it’s not your fault.

Why? Well, even the most famous “results-oriented” copywriting “gurus” out there don’t teach the other crucial 3 factors of copy that sells. You’re being cheated… and… only getting a quarter of the formula.

I delved into…

• how to wipe out writer’s block forever (and increase the speed of writing good copy dramatically)

• little-known tricks you can use to transfer emotions and energy to a written sales pitch (this is what gets prospects emotionally engaged, and emotion is what leads to action… and sales)

• the 21^st Century definition of copywriting, which doubles the market compared to the outdated definition everyone else has been teaching

… and much, much more.

You see, that’s just the tip of the iceberg.

In fact, here’s just a small selection of what Michel revealed during…

Session 3:
The Art Of Breakthrough Copywriting

• The most important skill in the world! (Odds are you’ve never considered the answer Michel gives… but…this skill practically guarantees you “write” whatever number you want on your paycheck from now on!)

• How to spark the passion hidden within you… and… connect with your customers like never before! (All great sales pros/copywriters know this is the one big secret that rivets attention to sales message like nothing else!)

• The 3 books -two by famous ad writers, another by a social scientist —you need to have in your personal library! (Guaranteed to transform you into a selling machine!)

• 7 Laws of Nature hard-wired into our brains that compel quick action! (Learn them. Use them. And profit immensely!)
• How to blow every price objection out of the water! (The psychological truth behind this technique makes it super-effective… even when you’re selling high-priced items from an ad, sales letter or website where the prospect can’t see or touch the product!)
• An amazing little trick restaurant waiters (and waitresses) use that can multiply your sales beyond belief! (The great thing about this is, waiters and waitresses who employ this simple strategy get the biggest tips without asking. Use this technique yourself and you’ll sell more, too!)

• How to use an age-old principle of human behavior to create a panicked buying response that works in your favor! (Once you know this secret, you can make this dream scenario happen almost on command… and that means whenever you need a flood of customers… or just feel like boosting profits fast! It doesn’t matter…)

• A dumb thing novice salespeople and business owners do in person, offline and online, that turns customers away!

• Plus… another dumb thing almost all websites contain that drives visitors off the site… in most cases… never to return again! The sad thing is, it’s so simple to fix… once you know what it is!

• The stunning and little-known “Ketchup Principle,” and what it highlights about human nature (that puts wads of extra money in your pocket)!

• A secret discovered by a Russian scientist to keep people reading long copy until they order! (It’s powerful and predictable… and… now, you can use it too!)

• An ingenious “mind-control” strategy (right out of the classic Psycho-Cybernetics book by Dr. Maxwell Maltz) that primes customers to automatically favor what you are selling! (Hint: it’s about directing their minds.)

• Forget A.I.D.A.! Use Michel’s secret 5-part formula that creates some of the most persuasive copy on the planet!

• At last… how to determine without a doubt whether it’s better to write long copy or short copy! (Carefully controlled tests prove how much copy people are willing to read… and… how to make sure they read it all! You absolutely need to know this information, even if you think you know the answer.)

• Here’s a surprise for you: Why the job of copy is NOT to induce action (believe it or not)… and… what it really is instead!

• How to stop people from scanning a website or direct mail letter, grab them “by the eyeballs” and read it word for word instead!

• A little-known secret on how to “hook” the reader directly into your sales message! (It’s so easy, you’ll kick yourself.)

• The single most powerful sales “force” in the entire universe!

• A special type of word (most copywriters don’t know about) that boost response tremendously! (These words are secret weapons —powerhouses that carry “punch,” drive home the selling points, and bring home the bacon!)

But we’re just getting warmed up! Wait until you find out about…

Session 4:
Breakthrough Copywriting
Emotional Triggers

• Emotional Triggers: What they are and how they, almost hypnotically, totally turn off the skeptical “chatter” inside the prospect’s mind!

• A fresh technique you’ve never heard of before to apply social proof to advertising that turns “doubting Thomas’s” into loyal buyers!

• Why the stuff they taught you in Sunday School — like love, peace, and goodwill towards men — won’t make you a single dime writing copy! (In fact, your childhood teachers would gasp with horror and cover their ears before listening to this controversial advice… but… if you want the big money, I mean REALLY big, you’d better listen up… and listen good!)

• Master copywriter Brian Keith Voiles reveals, for the first time in public, an extraordinary system for putting your testimonial acquisition process on autopilot!

• A mind-blowing money-making secret: How Mike Stewart (the “Internet Audio Guy”) received over 200 testimonials from reluctant customers!

• What you can learn from an old, outdated TV commercial that can destroy hidden prospect objections and make you tons of extra money!

• How to reasonably convince your prospects that your sales message is actually their idea… so naturally, the only logical conclusion they can come to is, to buy!

• How to lead prospects to answer their own objections… even the ones they didn’t know they had to begin with! (Sure, it’s controversial… but… it works like gangbusters!)

• How to transfer the credibility of editorial-style journalism to your advertisements! (Watch as response rates spike by up to 500%!)

• How to nudge “small-thinking” prospects into “taking the plunge!” (Not everyone can “go for it” in a big way… some people will only be happy with modest gains! The late direct mail master Joe Karbo used this technique brilliantly to make the phones ring off the hook for a newspaper ad. Almost nobody uses or even knows about this technique, but you can use it for any business.)

• How to spice up the “sex appeal” of, well, frankly, boring products! (Listen to the story of a cloistered Ph.D. research scientist who expressed her unbridled excitement about a scientific gadget. A perfect example of how even emotionally-unexpressive prospects come alive when presented with an offer that bursts open the floodgates of their deepest passions!)

• The real secret of what causes the best copywriters in the world to transfer their emotions through their copy and into the customer’s heart and mind! (This is going to blow you away…)

• How to create the best advertising for your business without writing one single solitary word! (And no… it’s not “hire a copywriter,” either! You’ll never guess!)

Okay, let’s take a quick “breather.” We’ll get back to more of the amazing secrets revealed at my seminar… but first… I want to make a point.

David read an interesting statistic the other day that said 85% of businesses close their doors within 5 years. That’s sad, if you ask me. Because, when it comes right down to it, the reason these businesses close up is they don’t generate enough sales.

After all, there’s no sane reason a profitable business would ever close.

Nope.

Because When a Business
Makes a Handsome Profit, The Owner
Doesn’t Close It… They Sell It!

Which means anyone who owns a profit-seeking enterprise (whether online or offline) should do everything possible to make more sales. (That way, when you want to leave, you can do so with money in your pocket, instead of a hole!)

Yes, the profits are in the sales. Not only today, but in the future (at a multiplied number) when you sell the business.

And the biggest profit breakthroughs come from testing and tracking your advertising to explode those sales off the charts.

Which leads me to the next two sessions of my seminar…

Sessions 5 & 6:
The Science Of Breakthrough
Copywriting And “Hot Seats”

Here, Michel begins this session by revealing secrets about split-test results (also calls A/B tests, where copy “A” is tested against copy “B,” and which one produces the best response) that can double, triple, even quadruple your sales.

These test results are worth their weight in gold. Originally, in actual marketing tests, companies spent hundreds of thousands of dollars to determine this information!

But because Michel delivered specific, little-known results in our closed-door seminar, you benefit from the findings without having to pay for the expensive tests yourself!

For example, Michel reveals…

• Specific elements to test in copy and how to test each one! (Michel goes over 26 different parts of a promotion that… with a little “tweaking”… can boost response by 150%… 500%… 1000% or more! He even shows actual test results where clients enjoyed incredible response increases from simple little split tests!)

• What a “control” is, and why it’s crucial you have one for every promotion from here on in — and how to beat it!

• A little-known way to sneak emails under spam filter “radars”… and… get more people to open your email! (Attention Email Marketers: This is “must-have” info!)

• A secret place to put your signature that almost always keeps people reading longer! (And no, it’s not at the end of the letter!)

• How Michel produced a 950% response boost for one client which resulted in $21,000 of pure profit! (He tells you how to do the same yourself.)

• The 4 best colors to apply to your website borders and background to increase response! (Yes, colors do help!)

• The 3 worst colors to apply to website borders (that depress response)!

• How to format promotions to appeal to people who hate technology, or, instead, how to format to sell to super-geeks! (Depending on who reads the copy, different formats produce better results. Here’s the scoop based on real-world tests… not guesswork.)

• Website formatting secrets of the largest direct marketing companies in America! (These companies are fanatical testers… so… it benefits you to model your websites after theirs!)

• One thing to remove from a website sales page… if… you don’t want “bail outs” from visitors! (Web designers — who don’t know squat — swear adding this improves response… but… they are WRONG!)

• Where to get “unblockable” pop-ups that don’t annoy your prospects (but do increase sales conversion)!

• Step-by-step breakdown of 3 websites — detailed critiques running 2 hours in total — where Michel painstakingly goes through every detail of each element of copy and suggests massive improvements. (Enter the thought process a master copywriter goes through during these copy critiques. Priceless stuff!)

• The number one critical element of any lead-generation ad!

• What sells better: regular postcards or oversized postcards? Michel gives you the answer based on tested campaigns!

• The famed “Preparation H” concept, and how it can double or even triple the results of all your promotions!

At this point in the seminar, people couldn’t imagine what else we could cover (believe me, some “ears were bleeding”)… but we threw them a curve! Instead of focusing strictly on the written word, we brought in our good friend Mike Stewart!

Mike’s known as the “The Internet Audio Guy,” and he talked with amazing openness about how he turns businesses around (and skyrockets the sales of healthy businesses) by adding online audio and video to their websites.

For the first time ever, he detailed how to profit from one of his most prized secret techniques. (Only a small number of people know about them!)

Most people don’t know this, but Mike has an amazing track record as an Internet marketer. For example, one business was on the brink of bankruptcy. Mike’s magic turned the business around and brought in over $100,000 in sales in less than a month… just with copy changes.

He’s boosted sales for other businesses to the tune of 5 and 6 figures a month with his written, audio and video storytelling techniques, and he tells (and even shows) you how he does it right on the DVD!

Here’s just part of what Mike spoke about in…

Session 7:
Breakthrough Audio Copywriting

• Why audio recording is so powerful for creating info products that project a higher perceived value! (Which translates into more money!)

• 3 startling facts about the power of audio to make sales promotions stick! (You’ve heard this before but probably never knew it!)

• How to guarantee your sales messages will appeal to 95% of the population… including… the large percentage who can’t read (or don’t like to) but still have money to spend! (Don’t let big dollars run away from you anymore!)

• How to sneak your sales promotions in during “rush hour” and other “drive times” without spending a single penny on expensive radio ads!

• How to embed bonus offers in web presentations that prompt people to contact you or buy right then and there! (This one alone is worth a fortune!)
• How to dominate a local market using nothing more than a simple audio and video enhanced website and cheaper-than-dirt web advertising! (Especially useful for brick and mortar businesses who rely on local customers. Mike’s simple strategy cost a pontoon boat dealer only $1,700 for the year and brought in $300,000 in new business!)

• How to build lists of hot prospects for sales people by using audio-based websites with a little marketing “twist” you’ll never guess! (But it could put lots of “greenbacks” in your pocket, just like it did for one piano business.)

• One “dumb” (but common) mistake to avoid when talking into a microphone! (You’re gonna crack up when you hear Mike’s story.)

• How to turn your personal computer into a high-powered recording studio!

• The exact kind of music to put on a website… if… you don’t want to get in legal “hot water”!

• How to add music to a website to give it an emotional pump you can’t produce any other way! (Mike even gives a demonstration that will make you a believer in the power of music to deliver more effective sales messages!)

• Mike’s advice about driving tons of traffic to websites! (Don’t be fooled by the simplicity of his answer… because… it’s dead-on accurate!)

• How to link sound to Power Point presentations and put it on “autorun” on your website! (Simple since programming skills are not required to implement multi-media into Power Point!)

• Where to find royalty free music online!

• How to create multi-media audio visuals the easy way!

• Four web-based resources to create video for websites! (This used to cost $10,000… but now it’s inexpensive and you can do it at home!)

Session 8:
Breakthrough Copywriting “DNA”

This is probably the best segment of the entire seminar. One of our students, who brings in 6-figure consulting contracts from major corporations, told David in confidence that Session 7 was worth the entire cost of the seminar.

Why?

Because David Dissected With
Surgical Precision The Themes of The
Biggest WINNERS In Copywriting History.

Imagine if you knew those themes and how to use them, build your copy around them… and… generate cash-producing winners, one right after the other.

It’s easy when you know the secrets of…

• A famous direct response comic strip promotion so compelling and profitable it’s been running over 80 years! (In fact, 500 ads run around the world still selling this product at a profit today!)

• How to write such monster winners your kids and grand kids will never have to work a day in their lives! (Don’t laugh. It’s happened before… and… it could happen to you.)

• How Joe Karbo came up with his famous “Lazy Man’s Way To Riches” ad that sold nearly 3,000,000 copies of a $10 book.

• The secret formula used to write the most profitable sales letter in the history of the world! (Imagine writing a letter that mails for 23-years and counting and sells newspaper subscriptions to the tune of $2,000,000,000 (that’s Two Billion Dollars!). This one has done just that, and knowing the secrets behind its structure could make you rich!)

• Truth in advertising: What it is and how it’s determined! (A quick “litmus test” to put your ads through — before placing them in any publication — that keeps the “Alphabet Agencies” off your back and keeps you out of “Club Fed” — that’s prison, in case you didn’t know!)

• Vital information you can learn from a letter that’s been mailed over 600,000,000 times (yup, Six Hundred Million)… all over the United States, Europe and Australia.

• How to create lead generation promotions that pull in tons and tons of hot leads! (I examine a classic “lead-generating” ad written in 1948 that had over 6,000 words — talk about long copy — and attracted over 5,000 leads the first time it ran! You’ll learn how you can profit from the same technique today.)

• Why narrowing your market puts more money in your pockets!

• The reason placing a “live” stamp on direct mail letters increases response!

• How to turn trash into cash! (My “earthworm story” is hilarious and highlights the power of a money-making concept as old as time itself!)

• The “Fortin Factor”: How Michel adds sales by pushing certain prospects away!

• Why one marketer is making hundreds of dollars per week from eBay without auctioning anything himself!

• The “Abacus Letter” — one of the most successful direct mail sales letters David has penned — is the one that raked in a whopping $5 Million dollars per year… year after year… until the travel agency finally stopped mailing it because they couldn’t service the extra customers!

• The best type of envelope to use when mailing letters!

But I didn’t stop there. Nope. We brought in David’s friend, Jim Van Wyck to speak.

Jim has built and sold businesses, and knows copywriting from the business owner’s point of view (he’s also been paid handsomely as a for-hire copywriter).

The topic of Jim’s talk was “Momentum”. Which is a critical issue, because some of us never build up and sustain the momentum we need to reach the next level. What often happens is, people get off to a great start but then “peter out” toward the end.

Well, as a professional sports coach, Jim understands peak performance and how to break through internal barriers. But if you think “that’s it?” Think again… he’s an entrepreneur who built a $2-million-dollar a year business himself.

Session 9:
Breakthrough Momentum

• An interesting story (especially the part about the Chinese guys flying through the air while doing “energy” exercises) about the time Jim was studying for his Master’s Degree in the “Underground City” in Peking, China! (This story is absolutely riveting!)

• How to start building the momentum necessary to write copy that produces the freedom, success and riches you want and deserve!

• A simple exercise all great copywriters do to improve their skills! (It’s how the world-class ad writers became world-class and it’s the only way to write better copy faster.)

• The 3 Noble Principles of Momentum! (Incorporate them into your life and you have a right to expect “miracles” to happen!)

• How to harness the power of the “success emotions” buried within! (This powerful exercise allows you to feel what it’s like to succeed! Do it often! You’ll love it!)

• The secret to making weight-loss ads work! (Jim was in the business for years and discovered — through arduous testing — what works and what doesn’t when you run weight-loss ads in newspapers! What he discovered will apply to almost any other business, too.)

• How to say “No!” to distractions and stop being “half-assed” about your business and life! (You’re sure to prosper from Jim’s wisdom!)

• How Jim intensified his momentum and secured a $40,000 copywriting gig despite the fact he wasn’t looking to become a “hired gun” copywriter!

Amazing! Every attendee left this seminar “armed and dangerous” and ready to leapfrog to the next level… and… write money-making copy.